A cherished part of Barwon Heads since 2004, Annie’s Provedore is a vibrant café, deli and food store known for good food, thoughtful produce and a warm sense of hospitality. Inspired by Annie’s global travels and the charm of European food culture, the refreshed identity honours the familiarity and character that loyal customers know and love, while introducing a more contemporary expression for the next chapter. Drawing on the warmth of an Italian deli, the refinement of a European provedore and the artisanal quality at the heart of Annie’s, the design brings together nostalgic details, rich colour, illustration and texture to create a brand that feels both established and full of life.
Design
Detailed illustrations reflect the artisanal quality of Annie's, highlighting fresh produce and classic coffee offerings. A mix of bold Italian hues and soft peach and mint green complements the iconic Annie green, symbolising warmth and vibrancy. Subtle textures and patterns evoke the rustic charm of traditional markets, adding a nostalgic touch. The new branding enriches the Annie's experience, featuring vintage-inspired decor and cozy seating. It's a place to relax and enjoy good food and great company. The design pay homage to the rich history of Annie's while embracing a vibrant future, ensuring that Annie's remains an iconic part of Barwon Heads for many years to come.
